Advertising and sponsorship

The current pre-launch site does not carry paid advertising, sponsored articles or affiliate links.

Editorial independence

Commercial relationships must not determine which stories are covered, how evidence is described or what conclusions an article reaches. Editorial staff must be able to refuse or criticise a subject connected to an advertiser or sponsor.

Clear labels

If advertising, sponsorship, paid partnerships or affiliate links are introduced, they must be clearly labelled at the point a reader encounters them. Sponsored material must not imitate an independent news article.

Disclosure

A material financial relationship relevant to an article should be disclosed in or beside that article. Any future commercial model must also be reflected on the Ownership, Funding and Independence page before it goes live.